Wednesday, June 26, 2013

30 Days of Beauty-Day 26: Dove

Since my topic for the month is beauty, I would be remiss if I didn't write a post about Dove's Real Beauty Campaign.  I applaud this company for trying to promote beauty of all kinds as a counter viewpoint to the beauty often promoted by mass media.  For most of my life, I have seen stick-thin, young, Caucasian, tanned models on TV and in magazines held up to us as the optimal beauty for women.  It has only been as I got older that I started to see, value, and appreciate the beauty of the strong, diverse women around me.

If you read about Dove's campaign, you will find some interesting information.  They began this campaign in 2004.  It has changed and evolved throughout the years.  In 2010, Dove took a new direction: a new vision with the Dove Movement for Self -Esteem.

In 2011, Dove found that only 4% of women around the world described themselves as beautiful.  Only 4%!  How appalling!  What has the media done to us?  Dove found that 72% of girls feel pressured to be beautiful.  This pressure is universal and tends to decrease girls' confidence as they grow older.  Dove's campaign is designed to provide an opportunity for women throughout the world to mentor the next generation.  They want to celebrate real beauty and break the cycle of the past.

When you next look into the mirror, don't focus on your flaws-we all have them!  Look at your good traits, the natural beauty that is in you, and tell yourself that you are beautiful.  After all, that is what I see when I look at you.

It doesn't matter how old you are or how much you weigh; you are beautiful, and there is a great deal of joy and power in recognizing that in yourself.

Have you found your joy today?

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